PrimoHoagies Sets Grand Opening Date In Morristown

MORRISTOWN, NJ — PrimoHoagies, the gourmet specialty sandwich chain, has set a date for the grand opening of their newest Morristown location.

According to officials, the newest location will officially open on Oct. 26 at 10 a.m., with a ribbon-cutting ceremony set to begin promptly at 9:45 a.m.

The store, located at 44 Speedwell Ave., Morristown, is owned by local residents Patty Babb and Drew Busa.

“We're beyond excited to introduce Morristown to the authentic flavors and quality that PrimoHoagies is known for,” said Babb. “It’s an exciting new chapter for us, and the vibrant energy and growth in this city make it the perfect place for our second venture.”

Babb and Busa are excited to establish their second PrimoHoagies store, following the success of their first, which opened earlier this year in Byram.

Babb, who also already owns six Dunkin' Donuts outlets in the area with her husband, Russ, met Busa while working at their various sites. Babb said she saw Busa as the ideal candidate to co-own their upcoming PrimoHoagies after being impressed by his drive and abilities.

The location was carefully chosen by the team, who recognized Morristown's attraction as a burgeoning hub for new businesses and a magnet for young residents, showing a unique urban environment in North Jersey.

The 1,800-square-foot store is expected to employ about 15 people, with dine-in seating, takeout, and delivery options. PrimoHoagies also offers catering, including its popular hoagie trays, which are perfect for special events, gamedays and luncheons.

The Morristown location will be open from 10 a.m. to 9 p.m. daily.

"To celebrate Morristown’s new favorite hoagie destination, PrimoHoagies is offering the first 100 customers in line on Oct. 26 a free Primo Size Hoagie. For the rest of Grand Opening Day, customers who enroll in the rewards program will enjoy Primo Size Hoagies for just $6.99," officials said.

In addition to the great opening celebrations, PrimoHoagies is launching an exciting "Golden Ticket" promotion that will continue for the entire week following the grand opening.

Ten golden tickets will be randomly put among Hoagies, and lucky customers who find them will be able to redeem them for a $25 PrimoHoagies gift card at the Morristown location.

PrimoHoagies is a Philadelphia-founded sandwich company known for "mouth-watering hoagies piled high with top-quality meats, cheeses, and a unique blend of spices."

PrimoHoagies uses recipes passed down through the generations for its iconic hoagies. It layers Thumann’s meats and cheeses, a secret blend of spices, and locally sourced fresh vegetables onto award-winning, seeded rolls that are baked fresh throughout the day.

The casual restaurant’s diverse menu features a variety of cold and hot hoagies, cheesesteaks, wraps, vegetarian options, antipasti salads, chips, drinks, fresh-baked cookies and more.

Situated at 44 Speedwell Avenue, the sandwich shop will be taking over the former location of Playabowls, which closed down last June and relocated to 14 North Park Place.