Revamped Paramus Pandora Store Opens Nov. 7

PARAMUS, NJ – Popular jeweler Pandora will debut a newly-redesigned retail store at Westfield Garden State Plaza just in time for the start of holiday shopping season.

As part of an effort to revamp its stores, Pandora is rolling out a redesign to 10 locations across the globe.

The Garden State Plaza store - which is the first to the U.S. to undergo a revamp – will hold a grand opening event at 10 a.m. on Nov. 7.

It'll feature a charm bar where shoppers can mix and match bracelets and a treasure table showcasing new products and bestsellers. It'll also have a new lighting design that reduces energy consumption by at least 20% compared to current Pandora stores.

"Technology has changed how customers are shopping. With so many online choices, it is no longer enough for a brand just to sell high quality products. Visiting a Pandora store should be an intuitive and playful experience. It should be about discovering the treasures within. We are making the store a destination you want to spend time at," Mette Starup, Pandora's retail Vice President, said in a press release.

Altogether, 10 stores in England, the United States, Italy and China will be refurbished with the new concept, while 1,000 other Pandora locations will receive updated window visuals.

Within New Jersey, there are seven Pandora locations and 13 retailers sell the brand.

The Danish manufacturer and retailer, known for its customizable charm bracelets, is in the midst of a brand relaunch, which includes redesigned stores and new collections.