School Board Delays Revising Advertising Policy

Paramus Board of Education trustees are getting closer to opening the door to a new revenue source through the sale of ad signs on school property but not before more questions are answered first.

The board opted Monday to table a revised policy, which would now allow signage on school property, in favor of seeking additional input from legal counsel and also from other school districts who allow advertising before moving ahead. Currently the board’s policy prohibits signage on school property.

The topic has been widely discussed among board trustees over the past year or more, most recently in November when the board agreed to put a policy in place for advertising and sponsorship.

The interest is there as the board has been approached by sports associations interested in taking out ad space at school fields. Also the state has recently opened up an additional avenue district's can seek for generating ad revenue by giving the ok for ads on school buses.

In addition to questions about some of the legal ramifications involved, the board also needs to determine how the revenue generated should be used. Discussion included the possibility of dividing it up amongst sports associations or putting it back towards education. 

Also the board needs to determine if it wishes to allow individual groups to advertise at school fields or seek out corporate sponsorship instead. Other factors include the maintenance of the signs and how they will be cared for long-term.

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