Arts & Entertainment

WATCH: Morris Filmmaker Says M and M Ripped Off Super Bowl Commercial Idea

Ryan Taylor's submission for Doritos contest didn't pan out, but nine months later he found an eerily similar ad from a different company.

When Ryan Taylor came up with the concept “Share the Love,” he didn’t think it would be shared, without his knowledge, to a global company and aired across the country.

But that’s what Taylor is alleging the M&M corporation did earlier this year, and he’s made a video to prove it.

First, rewind back to the fall of 2014. Taylor, 38, of Rockaway, made a music video for his friend’s wedding to surprise the bride. The video was a hit among wedding guests and the amateur filmmaker was urged to try his hand at an annual competition put on by Doritos.

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The Doritos Crash the Super Bowl Contest invites any and all filmmakers to create a 30-second commercial for the brand and, in return, gives the winning filmmaker a $1 million prize and job with a major studio.

Taylor established a set, er, 12-by-12 spare room at a buddy’s house, found some actors on Craiglist and had some friends help out and put the ad together. He submitted the video, titled “Share the Love,” prior to the November deadline and waited patiently to be called among the top 30 semifinalists in January of this year.

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Doritos made its announcement, with just 20 videos named as semifinalists, and Taylor’s wasn’t one of them.

“So about a month ago I received a text message from my girlfriend’s mom,” Taylor told Patch, “and it said ‘I just saw a M&M’s commercial that was exactly like the Doritos commercial you made!’”

Taylor said his curiosity took over and he went searching for the ad on YouTube.

“I didn’t really think anything of it at first because the concept of my video has been used many times over,” Taylor said. “After viewing (the video) I was blown away, not only on how similar but the fact they used the same dialogue!”

Taylor said he posted his video and the spot from M&Ms on Facebook, but it didn’t grab much attention. So, he took the next step, and created another video comparing the two advertisements side by side to let the general public decide.

Taylor said he does acknowledge that by submitting his original video he surrendered all creative rights to Doritos and the other brands under the PepsiCo umbrella. M&M, which is owned by Mars Incorporated, has no affiliation with PepsiCo.

Patch has reached out to Mars Incorporated about the advertisement but has yet to receive a response.

Below is the video created by Taylor, with a breakdown of the two commercials. What do you think?


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