‘I’m Sorry. Now I’m F—ed’: NJ Restaurant Owner Apologizes On-Air For Controversial TikTok

BAY HEAD, NJ — The co-owner of a Jersey Shore brunch spot apologized on-air after the restaurant posted a controversial TikTok where she said customers who complained about high prices can “f— off,” according to a report from NJ 101.5.

Dawn Spivak, the co-owner of Taylor Sam’s, called into the NJ 101.5 Morning Show after the restaurant’s video received backlash from customers.

According to the report, Spivak said she was trying to make a funny video at the time, though it was “probably not the best decision.” She went on to say that the customers who complained were rude and abusive to her staff, which is something she wouldn’t tolerate.

“I was just trying to make a joke,” Spivak told NJ 101.5. “I’m sorry. Now I’m f–ed.”

The curse at the end of her apology led to Spivak’s call getting dumped, though NJ 101.5 said she did call in later to apologize for her apology.

Taylor Sam’s has been in the spotlight since the restaurant’s now-deleted TikTok drew criticism from customers.

In the video, a restaurant employee can be seen informing Spivak that customers were complaining about the restaurant’s high prices, and said they’re “literally double” than the restaurant that was there before them.

“Yeah, well, our food is double the quality and double the flavor,” Spivak replies. “You can double go and f— off.”

After the video was posted (and later resurfaced on Facebook), it received pushback from community members online, with some questioning what led Taylor Sam’s to post the video in the first place.

According to a report from NJ Advance Media, restaurant co-owner Scott Spivak said there was a miscommunication with the restaurant’s marketing team that led them to think the video was approved for posting when it actually wasn’t.

Taylor Sam’s later posted an apology video with Dawn Spivak and Nick George (the owner of Edgly Marketing Group, who helped produce the content), though it was removed after receiving further backlash, the report said. Dawn Spivak then went on NJ 101.5 to apologize.

To read the full report from NJ 101.5, you can click here.

Previous Coverage

• Jersey Shore Brunch Spot Faces Backlash Over Controversial TikTok