Shuttered Children's Clothing Store Announces NJ Relaunch

NEW JERSEY – A children's clothing retailer that closed all of its stores is making a comeback in New Jersey.

Gymboree this week announced plans to relaunch its brand at more than 200 Children's Place locations nationwide, including 15 in the Garden State.

A year after the New Jersey-based company closed its Gymboree stores, The Children’s Place announced Wednesday it will relaunch the kids' clothing brand in February.

The reboot includes 15 locations within Children's Place stores in New Jersey, according to the newly-launched Gymboree website.

The New Jersey locations include:

• Bergen Town Center, 2701 Bergen Town Center, Paramus
• Cherry Hill Mall, 2000 Route 38 Suite 851, Cherry Hill
• Deptford Mall, 102 Deptford Mall, Deptford
• Garden State Plaza, 1 Garden State Plaza Space C2AB, Paramus
• Gloucester Premium Outlets, 100 Premium Outlets Drive Unit 220, Blackwood
• Jackson Premium Outlets, 537 Monmouth Road Space 316, Jackson
• Menlo Park Mall, 445 Menlo Park Mall, Edison
• The Mills At Jersey Gardens, 651 Kapkowski Road Space 2204, Elizabeth
• Newport Centre, 30 Mall Drive West Space A61, Jersey City
• Paramus Park Mall, 329 Paramus Park, Paramus
• Quaker Bridge Mall, 173 Quaker Bridge Mall Space 2006, Lawrenceville
• Rockaway Townsquare Mall, Route 80 - Mt. Hope Ave, Rockaway
• Jersey Shore Premium Outlets, 1 Premium Outlet Blvd Space 701, Tinton Falls
• Willowbrook Mall, 2630 Willowbrook Mall, Wayne
• Woodbridge Center, 300 Woodbridge Center Drive Space 1082, Woodbridge

In a statement from the company, President and Chief Executive Officer Jane Elfers said the company is "very proud to announce the return of Gymboree." She said the company has worked "tirelessly to bring this iconic brand back to its passionate and loyal customers.”

Gymboree's launch will include eight collections in sizes 12 months to 8.

The company will offer free shipping and free returns with no minimum purchase for all online orders. Plus, a loyalty program called My Place Rewards will be introduced.

In January 2019, Gymboree filed for bankruptcy and closed all its stores. The Children’s Place paid $76 million in March 2019 to acquire the brand, as well as Gymboree’s value brand, Crazy 8, according to a report from Chain Store Age.

Kara Seymour reported for this story.