Summit Firm Designs "Scratch & Sniff" Fair Billboard

Editor's Note: The following press release is from NJ Creative Direction.

Is that cotton candy I smell? Shoppers in New York and New Jersey are in for a treat this month as State Fair Meadowlands unleashes its “Scratch & Sniff” mobile billboards, with the distinct smell of the sugary summer treat.

The billboards were designed by Mike Guarino of NJ Creative Direction, an advertising and design agency based in Summit. The signage, which utilizes fabric saturation and scent diffusion, will be showcased on two mobile billboard trucks owned and operated by Billboards2Go, headquartered in New York City.

“The smell of Cotton Candy evokes memories of summertime and fun at State Fair,” said Al Dorso, president of State Fair Group, which owns and operates State Fair Meadowlands. “We have  sed Billboards2Go for several years to get our message out to the public. This year we want to draw people into our message with an element of amusement and sweet aroma – calories optional!”

State Fair Meadowlands is using the billboards to promote its annual summer fair, held in the New Meadowlands Fairgrounds, next to the MetLife Stadium in East Rutherford, NJ, from June 22-July 8.