New City Small Business Spotlight: Jolirose Cake Shop

Every local business has a story worth sharing with the community. And that’s the belief behind this exciting series — to shine the spotlight on all our favorite local businesses, and to learn a little about the ones we may not know that well.

• Business: Jolirose Cake Shop
• Owners: Gilda Burke
• Website: www.JoliroseCakeShop.com
• Address: 495 Kings Highway, Valley, Cottage, NY 10989

How did you come up with name?

I was planning a trip to Europe and wanted to learn a little French for emergencies like, where is the bathroom? Where is there a McDonalds? (Yes, they have McDonalds in Paris! Although instead of hamburgers, they sell Croque Monsieur and such.) Anyway, you get the idea. While I was trying to learn these phrases I came across the word “Joli.” This word just leapt off the page and stuck to me.. I just thought it was such a pretty word. Well, lo and behold, the word Joli means “pretty”. So thats where half the name came from… The other half is from my maternal grandmother whose name was Rosario; Rose for short. And there you have it.

What business are you In?

Custom cakes.

Why start a business in this town?

I’ve recently purchased Hudson Valley Cakery in Valley Cottage after creating custom cakes for about 3 years.

What has been your favorite moment or proudest achievement since opening?

Jolirose Cake Shop currently has a perfect 5 star rating on Facebook, Yelp and Wedding Wire!

Would you like to see your small business showcased in this series? Email wendy.mitchell@patch.com.