New Crumbly Bakery Upper East Side Location Opens Friday

UPPER EAST SIDE, NY — Another acclaimed bakery is about to open their doors in the Upper East Side.

Crumbly Cafe and Bakery will start selling crumb cake — as well as coffee and other treats — at their new location at 1729 Second Avenue, near East 89th Street, on Friday.

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The cafe and bakery offers pastries, cakes, pies, muffins, cookies, cannoli, sandwiches and coffee, but they are best known for their crumb cake. Custom cakes can also be ordered via their website.

The Upper East Side location will be their second spot since opening in 2021 in Sutton Place.

Though still a relative newcomer to the city's bakery scene, Crumbly has already earned praise for their high-quality baked goods.

In May, Harpers Bazaar placed their eponymous cake on their list of the 27 Best Desserts In New York, alongside Big Apple heavyweights like Ferrara Bakery, Magnolia, Dominique Ansel, Levain and Breads bakery.

"Baked in-house, the cake itself is incredibly moist and the dense crumbs are massive and unreal," the esteemed magazine wrote, giving an honorary shout out to their Oreo pudding as well.

Mia Mostafa, who owns the shop along with her husband and parents, told East Side Feed that they decided to ditch their careers in sales and marketing and open a bakery during the early days of the pandemic.

Visit Crumbly's website here.