Van Leeuwen's New Upper East Side Ice Cream Shop Opening This Month

UPPER EAST SIDE, NY — Just in time for winter, the Upper East Side will soon add a new ice cream shop to its ranks: Van Leeuwen is opening a new neighborhood location on Nov. 16, the company announced.

The new shop is at 1270 Third Ave., on the corner of East 73rd Street. The grand opening, from noon to 11 p.m. Wednesday, will feature $1 scoops until 2 p.m. and free tote bags for the first 100 customers, the company says.

Signage for the new location first appeared in August, in a storefront formerly home to the stationery shop Papyrus.

It will be the second Upper East Side location for the Brooklyn-based company, joining a Yorkville shop on Second Avenue that opened in 2018.

Famed for its imported ingredients and extensive vegan options, Van Leeuwen makes its ice creams from scratch at a factory in Greenpoint, according to the company website.

Since its inception in 2008 as an ice cream truck, Van Leeuwen has grown to 20 locations in New York City, plus more shops in six other states.

Last month, Van Leeuwen paid a $33,000 fine for repeatedly violating New York City's ban on cashless businesses, according to Mayor Eric Adams's office.

Related coverage: Van Leeuwen Ice Cream Pays $33K Fine For Refusing Cash In NYC: City