Despite Signs, Carbone Isn't Opening A West Village Store: Report

WEST VILLAGE, NY — Passers-by may have recently noticed signs on a West Village storefront advertising jars of Carbone pasta sauces, a sight possibly leading some to believe the company behind the popular brand and New York City restaurant may be opening a store.

Wish away, but it's not happening, a spokesperson for Carbone owner Major Food Group told Eater New York.

"That it is simply a billboard, not a store," the spokesperson told the publication, referring to the saucy ads greeting people at 576 Hudson St.

Carbone, an Italian-American restaurant created by Mario Carbone, Rich Torrisi and Jeff Zalaznick, first opened in 2013 at 181 Thompson St.

According to the restaurant's website, Carbone "pays homage to the essence of the great Italian-American restaurants of the mid-20th century in New York, where delicious, exceptionally well-prepared food was served in settings that were simultaneously elegant, comfortable and unpretentious."

Carbone also has restaurants in Miami, Las Vegas and Hong Kong.

In 2021, Carbone began selling its pasta sauces online and in grocery stores nationwide.