Public Library Of Youngstown & Mahoning County: Have You Considered All Your Marketing Options?

Press release from the Public Library of Youngstown & Mahoning County:

Ed Koltonski

August 12th, 2021

Whether you are just starting a business or have been going for awhile, it’s pretty easy to think that you have your marketing strategy covered. Most of the businesses that I work with mainly want to discuss social media marketing which can be a low-cost and highly successful alternative if you don’t want to drop too much into your marketing budget. That is, if you have the time it takes to create enough content and community to make it successful.

There is another low-cost way to promote your business, events, and products that often gets ignored by DIYers: press releases.

The press release is a great way to leverage existing media sources to help get information to your business out. Local TV, radio, and newspapers all have people on hand to collect your release and help distribute its contents their consumers. That said, there is a right and wrong way to format a press release. Below is an example that I have had some success with:

So try your hand at composing and sending out your own press releases. It’s a great way to promote your work.

Here are some great sites to help get you started:

Ed Koltonski

Edward Koltonski is the Business & Investment Center librarian. To schedule an appointment, call 330-744-8636 or email the Business & Investment Center librarian at ekoltonski@libraryvisit.org

This press release was produced by the Public Library of Youngstown & Mahoning County. The views expressed here are the author’s own.