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$90 Trillion Great Wealth Transfer on the minds of Portlanders
New local study looks at who expects to leave a financial legacy – and who hopes to benefit
PORTLAND, July 8, 2025 – As a $90 trillion Great Wealth Transfer looms, many San Diegans say they are preparing to leave a financial legacy, yet fewer expect to receive one themselves. The latest findings from Northwestern Mutual’s 2025 Planning & Progress Study show less than a quarter (22%) of residents of Portland anticipate leaving an inheritance or a financial gift / donation to a charitable organization. Meanwhile, just 23% expect to receive an inheritance.
“In a city with such a high cost of living, many Portlanders are weighing the feasibility of leaving money for future generations. While legacy is an important part of an estate plan, having the basic elements, such as a will, is even more crucial,” said Clay Cooper, wealth management advisor with Northwestern Mutual in Portland. “The study shows that just 30% of Portland residents have a will, which is below the national average of 39%. To ensure that your assets are distributed according to your wishes, it’s crucial to have a personalized estate plan in place.”
Northwestern Mutual’s 2025 Planning & Progress Study is the company’s proprietary research series that explores Americans’ attitudes, behaviors, and perspectives across a broad set of issues impacting their long-term financial security.
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For more information about the study, visit https://news.northwesternmutual.com/planning-and-progress-study-2025.
About the 2025 Northwestern Mutual Planning & Progress Study
Find out what's happening in Portlandfor free with the latest updates from Patch.
The 2025 Planning & Progress Study was conducted by The Harris Poll on behalf of Northwestern Mutual among 4,626 U.S. adults aged 18 or older. The survey was conducted online between January 2 and January 19, 2025. Data are weighted where necessary by age, gender, race/ethnicity, region, education, marital status, household size, household income, and propensity to be online to bring them in line with their actual proportions in the population. A complete survey methodology is available.
About Northwestern Mutual
Northwestern Mutual has been helping people and businesses achieve financial security for more than 165 years. Through a comprehensive planning approach, Northwestern Mutual combines the expertise of its financial professionals with a personalized digital experience and industry-leading products to help its clients plan for what's most important. With nearly $700 billion of total assetsi being managed across the company’s institutional portfolio as well as retail investment client portfolios, more than $38 billion in revenues, and $2.4 trillion worth of life insurance protection in force, Northwestern Mutual delivers financial security to more than five million people with life, disability income and long-term care insurance, annuities, and brokerage and advisory services. Northwestern Mutual ranked 109 on the 2025 FORTUNE 500 and was recognized by FORTUNE® as one of the "World's Most Admired" life insurance companies in 2025.
Northwestern Mutual is the marketing name for The Northwestern Mutual Life Insurance Company (NM), Milwaukee, WI (life and disability insurance, annuities, and life insurance with long-term care benefits) and its subsidiaries. Subsidiaries include Northwestern Mutual Investment Services, LLC (NMIS) (investment brokerage services), broker-dealer, registered investment adviser, member FINRA and SIPC; the Northwestern Mutual Wealth Management Company® (NMWMC) (investment advisory and services), federal savings bank; and Northwestern Long Term Care Insurance Company (NLTC) (long-term care insurance). Not all Northwestern Mutual representatives are advisors. Only those representatives with "Advisor" in their title or who otherwise disclose their status as an advisor of NMWMC are credentialed as NMWMC representatives to provide investment advisory services.
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[1] Includes investments and separate account assets of Northwestern Mutual as well as retail investment client assets held or managed by Northwestern Mutual.