Portland’s Gatherwise Skincare Sweeps Beauty Shortlist Awards

PORTLAND, OR – Portland’s own Gatherwise Skincare has taken the international beauty world by storm, racking up an impressive nine awards at the 2025 Beauty Shortlist Awards—including the prestigious Beauty Brand to Watch - 2025 Finalist title.

Founded by herbalist and master facialist Melissa Fuller, Gatherwise is a farm-to-skin beauty brand rooted in nature, sustainability, and deep skin nourishment. The brand operates out of the Gatherwise farm in Oregon’s Willamette Valley, where Fuller and her team grow, harvest, and formulate potent botanical ingredients to craft skincare that truly delivers.

A Big Win for Small-Batch Beauty

Gatherwise didn’t just place in one or two categories—it swept the competition with four major winner awards and four editor’s choice selections:
🏆 Best Lip Saviour – Sun and Sage Lip Balm
🏆 Best Night Serum (Age 30+) – Night Serum
🏆 Best Serum for Oily Skin – Calm and Clear Serum
🏆 Best Eye Oil – Serious Eye Oil
🏆 Best Eye Balm – Eye Balm
✨ Editor’s Choice Awards: Cleansing Oil, Facial Oil, Facial Balm

For a small, independently owned brand, this kind of recognition from the Beauty Shortlist Awards is monumental. Established in 2012, the Beauty Shortlist is one of the most respected independent beauty awards in the industry, known for championing ethical, sustainable, and high-performance brands. With an unbiased, non-sponsored judging process, the awards are recognized globally as a gold standard in clean beauty. Past winners include major industry disruptors who have gone on to redefine the beauty space.

Melissa Fuller: A Skincare Visionary

Melissa Fuller’s journey to creating Gatherwise is anything but ordinary. A lifelong plant lover and trained herbalist, she built her brand on the belief that skincare should be as intentional as the food we eat. Every Gatherwise product is formulated with farm-grown botanicals, wildcrafted ingredients, and a commitment to radical transparency—from seed to serum.

Gatherwise is all about forest-to-face skincare, embracing the power of the Pacific Northwest’s natural landscape to nourish the skin. The brand also offers Facial in the Forest wellness events—immersive experiences where guests can enjoy facials in nature, connecting with the healing properties of the forest while experiencing the brand’s potent, plant-based skincare firsthand.

“We’re incredibly honored to be recognized by the Beauty Shortlist Awards,” said Fuller. “It’s proof that small, independently crafted skincare can stand shoulder-to-shoulder with the biggest names in the industry—while staying deeply connected to the earth and our values.”

As the brand gains international recognition, one thing remains clear: Gatherwise is not just a beauty brand—it’s a movement. And if these wins are any indication, 2025 is shaping up to be a breakthrough year for Portland’s homegrown skincare star.

For more on Gatherwise and their award-winning skincare, visit gatherwise.com.