Popular Philadelphia Jewelry Store Expands Into Bucks Co.

NEWTOWN TOWNSHIP, PA — Everyone in Newtown and Bucks County can now experience why people hate Steven Singer.

The popular Philadelphia jewelry store - Steven Singer Jewelers - has opened just in time for the holiday season at the Village at Newtown Shopping Center next to the Capital Grille.

“Get pumped because we are offering the same exceptional service and stunning jewelry from Philadelphia’s Jewelers Row to our friends in Bucks County,” said owner Steven Singer.

Singer said the expansion marks the beginning of a new chapter for the store, which he said is looking forward to bringing its expertise and passion to Newtown.



“Just like our iconic Philadelphia location, the Newtown store features an on-site jewelry workshop, offering expert diamond settings, sizing, repairs and cleanings," he said. "Whether you’re shopping for the perfect engagement ring, a meaningful gift, or simply treating yourself, our new space is designed to showcase all the gorgeous jewelry you’ve come to expect from Steven Singer Jewelers.”

Singer said he never set out to build a chain.

For decades, he said he was "perfectly content" tucked away on the other corner of 8th and Walnut, doing what he does best, offering an honest, transparent, and surprisingly fun diamond-buying experience.

But Singer said Jewelers’ Row changed. Once home to more than 350 jewelers, he said the district has experienced a gradual decline, particularly in the years following the pandemic. Today, only about 100 remain.

Steven said he tried everything to help revive the block, even pushing for Sunday hours in hopes that others would join him. When no one did, reality set in.

“I didn’t want to do it. I was happy in my own little bubble. I pray that I’m wrong, I hope that I’m wrong, but I’m not wrong. Jewelers’ Row is going to go away," he said.


It was clear that if Steven wanted to continue growing and serving customers the way he believes they deserve, it was time to bring the experience somewhere new. And that “somewhere” is Bucks County.

Singer said the Village at Newtown checked every box and then some. It offered the perfect 2,500-square-foot space right next to The Capital Grille.

“Diamonds and steak? A match made in retail heaven,” he said.

The new store features three master jewelers, 40 new jobs, and a fresh, modern layout that acts as the prototype for future expansion.

If Newtown is as popular as he expects, Steven has longer range plans to open 10 stores within 100 miles of Philadelphia, with potential locations in the Main Line, Jersey Shore, Delaware, Princeton, and more.

Steven also envisions taking his trusted, transparent diamond-buying model nationwide with up to 500 stores.

So, why do people hate Steven Singer?

According to the store’s website, it’s all part of a marketing campaign that began with a man uttering the words, “I hate Steven Singer” after he bought his wife a ring from Steven Singer, and nine months later, a baby arrived. The man joked that the late-night feedings and diaper changes were all Steven Singer's fault.


“So there you go,” the website says. “The story of why men hate Steven Singer. And why women love him and his beautiful diamonds!”

More About Steven Singer

While some guys were flipping burgers and delivering newspapers, Steven's high school job was selling jewelry wholesale on Philadelphia's Jewelers Row.

Never content with being an average guy, he completed courses in diamond residency, color stones, gem identification and cultured pearls at the Gemological Institute of America (GIA).

Things really kicked into gear on October 7, 1980 when Steven opened the doors to the first Steven Singer Jewelers in the heart of Philadelphia's Jewelers Row.

At 22 years old, Steven earned the distinction of being the youngest first-generation jeweler on Jeweler's Row — the oldest (and second largest) jewelry district in the country. And, with his store measuring a scant 8' by 18', he also had the distinction of owning the smallest store on the street. Being small didn’t stop him, the store’s website says. He had big ideas and an amusing way of selling exceptional diamonds.

The store quickly gained a reputation as the place to go for “the most fun you’ll ever have…buying a diamond.” In September of 1999, Steven purchased his current store — a three-story, 6500 square foot, block-long building on the other corner of 8th and Walnut.

The new store also afforded him the ability to create a full-service custom jewelry shop with a master jeweler, diamond setter, wax maker, designer and polisher. Ever the showman, Steven designed the space so customers could watch their jewelry being made through a glass wall.