Phoenixville Man Writes Slogan, Meets Star

You might have seen the billboard along I-95.

Goldenberg's Peanut Chews,“Enjoyed when the Rocky steps were just steps.” 

What you might not know is that the slogan is the handiwork of Phoenixville native and Temple student Andrew Arbitell, who penned the tagline as part of Goldenberg's Billboard Contest.

Arbitell's was the winning entry, and in addition to winning a year's supply of the peanut chews (and hopefully a discount on dental care) the 20-year-old marketing major got a chance to meet Goldenberg's spokesman and former Philadelphia Eagles quarterback Ron Jaworski during a ceremony last week on Temple's campus.

Pretty sweet deal, you could say.