Heinz Rolls Out Ketchup Chip Dip

PITTSBURGH, PA — People put ketchup on fries and hash browns. Why not put it on potato chips?

That's a question Pittsburgh-based Kraft Heinz hopes ketchup lovers will answer by trying the company's new Heinz Chip Dip. It's the same ketchup that comes in bottles and squeeze containers, but it's now in a wide-mouth jar that makes dipping your chips easy.

The dip is being rolled out just in time for National Potato Chip Day on March 14. The limited edition dip will be a test as Heinz considers adding the jar to its permanent products portfolio.

“Fries and ketchup have always been a beloved combination, but for some reason, the potato chip has long been overlooked,” Keenan White, Heinz senior brand communications manager, said in a release.

“It truly makes no sense..as fried potatoes of any kind, they’re both equally deserving of being dipped in Heinz ketchup. Chip Dip is all about embracing fans’ irrational love for ketchup and giving them a new way to enjoy it.”

The dip is now available nationwide here while supplies last.