Sheetz Creates Fortnite Map, Offers Cash Prizes For Players

ALTOONA PA — Sheetz is adding a new digital component to its operation via the popular online multiplayer video game Fortnite.

The convenience store chain is introducing "Sheetz Run: Only Up!", a custom Sheetz map in which Fortnite players worldwide can take their characters on a "Sheetz Run." The map makes Sheetz one of the first retailers to have an exclusive map featured in the game, according to the company.

“Our customers are at the heart of everything we do, and we are always looking for innovative ways to engage with our Sheetz Freakz and expand our reach,” Ryan Sheetz, Executive Vice president of Marketing and Supply Chain said.

“This opportunity allows us to amplify our brand to individuals worldwide and connect with a new generation of players, showcasing our brand in a fun, adventurous and immersive way. I can’t wait to dive into this map with my character while snacking on some epic Made-To-Order food."

Sheetz is kicking off a month-long "Sheetz Run: Only Up!" challenge with a $25,000 prize pool at stake to celebrate the launch. From Jan. 24 to Feb. 23, Fortnite players can record their quickest runs and submit them.