Former Willow Grove Resident Named Nonprofit Marketer of Year

The Bob Woodruff Foundation (BWF) is pleased to announce that its executive director, Anne Marie Dougherty, has won the coveted title of Nonprofit Marketer of the Year from the American Marketing Association (AMA), American Marketing Association Foundation (AMAF) and The NonProfit Times. Dougherty, who joined the foundation in 2008 and became executive director in December 2011, has been instrumental in forwarding the organization’s mission of helping wounded warriors and their families overcome the challenges they face as they transition back to civilian life and heal from the physical and hidden wounds of war.

"I’m so excited about this recognition and consider it validation for all the hard work everyone at the Bob Woodruff Foundation has invested into meeting our goals of helping injured service members and their families transition into the next phase of their post-military lives," said Dougherty. "I’ve been with the foundation almost since the beginning, and it’s a real honor to know such a passionate group—and it’s been incredibly gratifying to take this journey as the organization has transformed into a multimillion-dollar nonprofit with national reach and impact."

"Anne Marie richly deserves the title of Nonprofit Marketer of the Year," said Lee Woodruff, co-founder of the Bob Woodruff Foundation. "Her dedication has translated to real and measurable growth, for which my husband, Bob, and I are eternally grateful. Behind the scenes, we see the hard work and marketing savvy that have translated to these great successes for the foundation—but to the people and organizations we work with, she makes it look easy." 

Dougherty has spearheaded the foundation’s initial brand, messaging, communications, fundraising and marketing strategy, as well as leading its early social media adoption. She has worked to build a brand and an organization that stands strongly on the reputation and credibility of the Woodruff family name. Under Dougherty’s stewardship, Stand Up for Heroes, the Woodruff Foundation’s most recent fundraising gala, saw a half-million dollar increase of donations over 2010’s gala. And overall, the foundation enjoyed its best year ever, raising more than $4 million and awarding nearly $1 million in grants so far this year. The foundation is invested in more than 70 organizations nationwide and is the hub of a strong and growing collaborative network of organizations and partners.

Dougherty, who is the wife of a Marine combat veteran, initiated the public awareness movement ReMIND in 2009 and has managed five nationally recognized Stand Up for Heroes events, raising more than $10 million in all to support wounded warriors and their families. The Tweet to ReMIND campaign in May 2009 raised more than $100,000 in 60 hours through micro-donations and tweets, asking for donations of $5.25 (the date, 5/25, of Memorial Day that year).

Dougherty was nominated by foundation board member Marian Salzman, CEO of Euro RSCG World PR (@erwwpr), who was an early champion of social media and who was ahead of the curve when she helped craft the Tweet to ReMIND fundraiser on Twitter.

The Bob Woodruff Foundation has invested nearly $12 million dollars in program spending to help wounded service members, veterans and family members.

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About the Bob Woodruff Foundation

The Bob Woodruff Foundation provides resources and support to service members, veterans and their families to successfully reintegrate into their communities so they may thrive physically, psychologically, socially and economically. Through a public education movement called ReMIND.org, the Bob Woodruff Foundation helps educate the public about the needs of service members returning from war—especially the one in 5 service members who have sustained hidden injuries such as traumatic brain injury (TBI) and combat stress, including post-traumatic stress, depression and anxiety—and empowers communities nationwide to take action. Across the country, the Bob Woodruff Foundation collaborates with other organizations and experts to identify and solve issues related to the return of service members from combat to civilian life and invests in programs that connect our troops to the help they need—from individual needs like physical accommodations, medical care and counseling, to larger social issues like homelessness and suicide. The Bob Woodruff Foundation has invested nearly $12 million, impacting more than 1 million service members, support personnel, veterans and their families nationwide.

For more information about the Bob Woodruff Foundation please visit www.ReMIND.org, or contact Ashley Bunce,703.853.2128, info@remind.org.