Home Team Holding Contest to Rename Painkiller

What's in a name?

Other than the potential for trademark infringement that is.

Recently Fiery Ron's Home Team BBQ found out that someone else holds the trademark on the name "Painkiller," which is unfortunate since Home Team has been calling one of its signature drinks the "Painkiller" for years. Now the restaurant is asking customers for help in choosing a new name for the drink.

"We recently found out that the name 'Painkiller' has been trademarked, so we find our famous frozen drink in need of a new name. So, we decided to take it to our fans to rename our poor nameless Home Team Frozen Drink."

So begins the Home Team web page announcing the contest to rename the Painkiller. The initial contest period runs through Friday, Oct. 12. Customers are encouraged to submit their suggested name for the drink through an online form. Home Team will choose the top five suggested names and then open the second round of the contest, online voting. Voting will run Oct. 22 - Nov. 9.

The winning name will be announced Nov. 17 at the West Ashley location during Feiry Ron's 6th Anniversary party.

The person who submits the winning entry will receive a $25 gift certificate every week for a year, and a VIP card ensuring free admission from now until forever. Other prizes include a $250 gift certificate for the second place entry, a $150 gift certificate for third place, a $100 gift certificate for fourth place and a $50 gift certificate for fifth place.