Popular Fast Food Chain, Snack Food Company Team Up For New Burger-Inspired Crackers

CHICAGO, IL — Popular fast food chain Wendy's and snack brand Cheez-It announced Tuesday a new collaboration set to hit store shelves this summer.

The new snack will be available for a limited time and promises "an explosion of flavors" from two iconic brands, according to the two companies.

Cheez-It x Wendy's Baconator Crackers

Fans of Wendy's are likely already familiar with the chain's famous "Baconator" burger made with fresh beef, American cheese, six pieces of crispy applewood smoked bacon, Heinz ketchup and Heinz mayo, according to the Wendy's website.

This summer, popular cracker snack Cheez-It is teaming up with Wendy's to combine the beloved Baconator taste with its signature cheesy crunch, according to a news release posted to Cheez-It parent company Kellanova's website.

According to Kellanova, the new Cheez-It x Wendy's Baconator Crackers will combine fans' go-to snack with their drive-thru must-have, resulting in an absurdly delicious bite.

"Cheez-It fans are known for their passionate love of our signature cheesy flavor baked with 100 percent real cheese, and we're always looking for new ways to surprise them with bold, flavor-packed experiences," Cara Tragseiler, senior brand director for Cheez-It, said in a news release. "With Wendy's, we found the perfect partner to create something completely unexpected – a snack that brings the craveable flavor of the Baconator to the cracker aisle in a way only Cheez-It can."

The company noted each bite delivers the 100 percent real cheese taste Cheez-It is known for, amplified with savory applewood smoked bacon flavor, bringing the full burger experience to snack time with no drive-thru required.

"This partnership with Cheez-It brings together two iconic brands for a savory, crunchy snack fans will love," Lindsay Radkoski, U.S. chief marketing officer for The Wendy's Company, said in a news release. "We took our famous Baconator, a burger known for its irresistible, beefy, bacon-loaded flavor, and reimagined it with the unmistakable cheesy crunch of Cheez-It. The result is a one-of-a-kind bite that gives fans a fresh, new way to enjoy their Wendy's favorite anytime, anywhere."

The new Cheez-It x Wendy's Baconator Crackers are set to hit store shelves nationwide in July for a limited time.

The crackers will also be available for purchase, along with the ultimate Cheez-It x Wendy's Baconator bundle, exclusively at CheezIt.com. The bundle features the new crackers and a Wendy's frosty keychain tag, with free shipping available by using the code "CHEEZBURGER," according to Kellanova.

In addition to Cheez-It, Kellanova is also the parent company of popular food brands Pop-Tarts, Pringles, Eggo and Special K among others.

Founded in 1969, The Wendy's Company and Wendy's franchisees employ hundreds of thousands of people across more than 7,000 restaurants worldwide, according to the release.

New Summer Snacks, Menu Items

Wendy's is not the only chain to recently announce an exciting new collaboration in celebration of the start of the summer.

Last week, Kentucky Fried Chicken announced the return of the chain's fan favorite "fill ups" meal deal to restaurants nationwide this summer, in collaboration with the new "F1" movie set for release in theaters June 27.

McDonald's also announced last week a new Hershey's S'mores McFlurry is set to arrive at participating restaurants nationwide for a limited time only starting June 10.

Recent reports also indicated Dairy Queen, the popular ice cream and fast food chain known for its "blizzard" and other frozen treats, had begun testing a new Fruity Pebbles shake at some of its restaurant locations and introduced a brand new blizzard flavor to celebrate the release of the new "Superman" movie in theaters July 11.

Coffee and donut chain Dunkin' recently teamed up with Paige DeSorbo, a fashion influencer and television personality known for her hit podcast "Giggly Squad" and the Bravo reality television series "Summer House," to announce a new pink spritz flavor of its popular "refreshers" beverages.

SONIC Drive-In also recently teamed up with three popular authors to announce a new lineup of sweet topped lemonades described as "a craveable lineup of drinks that make it more delicious than ever to kick back, open a beach read and take a sip of something exciting."