Rita's Italian Ice In Fairfax City Offering New Festive Treats

FAIRFAX CITY, VA — Just in time for Independence Day, Rita’s Italian Ice & Frozen Custard, the largest Italian Ice concept in the world, is firing off its own icy fireworks to provide relief from the summer heat.

Taking inspiration from the iconic red, white, and blue ice pop from the neighborhood ice cream truck, The Rocket Pop Italian Ice blends cherry, lemon, and blue raspberry flavors to create a new purple Ice bursting with nostalgic flavor.

“At Rita’s, we love blending playful nostalgia with fresh, craveable twists, and our new Rocket Pop Italian Ice does just that,” said Madalyn Weintraub, senior director of marketing at Rita’s Italian Ice & Frozen Custard. “By reimagining a classic summer favorite with a colorful spin and a glittering surprise, we’re inviting guests to relive the joy of chasing the ice cream truck Rita’s style—with a spoonful of fun and a whole lot of flavor.”

Rita’s is also offering a limited-time Firecracker Glitter topping, which can be ordered on any treat from Rita’s menu, including the Rocket Pop Italian Ice , but it shines especially bright on two new creations featuring the new Rocket Pop Ice: the Rocket Pop 5-Layer Gelati, made with Vanilla Frozen Custard layered with Rocket Pop Ice and topped with Firecracker Glitter, and the Rocket Pop Ice Blender, a blended beverage featuring the Rocket Pop Ice, finished with Firecracker Glitter.

The Rocket Pop Italian Ice and Firecracker Glitter topping are available for a limited time through July 27, while supplies last, at the Fairfax City Rita’s Italian Ice & Frozen Custard store at 10726 Fairfax Blvd.