TopGolf Announces Alliance with PGA Tour, LPGA

FAIRFAX COUNTY, VA -- The PGA TOUR, LPGA and Topgolf Entertainment Group (TEG) have announced an alliance designed to create new fans, participants and enthusiasts and to enhance the playing and fan experiences through event and media initiatives, according to a news release from TopGolf.

TopGolf has two locations in Northern Virginia -- TopGolf Alexandria in Kingstowne at 6625 S. Van Dorn St., and TopGolf Loudoun at 20356 Commonwealth Center Dr. in Ashburn.

PGA TOUR Commissioner Tim Finchem, LPGA Commissioner Michael Whan and TEG Co-Chairman/CEO Erik Anderson outlined four primary areas of focus at a press conference at TPC Sawgrass in Ponte Vedra, Fla., site of this week's PLAYERS Championship.

Those are, according to the TopGolf news release:

• Linking PGA TOUR and LPGA tournament activities to local Topgolf venues: In the markets that have or will soon have a Topgolf, there is the opportunity to tie tournament activities to those venues, such as pairings parties, sponsor functions and media events.
• Reciprocal distribution of content from both Tours through Topgolf platforms: The PGA TOUR, LPGA andTopgolf each has various media and social platforms that will distribute a variety of PGA TOUR, LPGA and Topgolf content, including tournament telecasts, radio broadcasts, PGA TOUR LIVE, highlights packages, archive content and SkratchTV, to help grow interest in the sport.
• Grow the Game initiatives supported by Topgolf® venues: This involves supporting and promoting the Topgolf Tour and the series of one-day events leading up to the Topgolf Tour Championship, as well as developing activities to serve as fun points of engagement at Topgolf venues for new players, fans and enthusiasts to transition them into traditional golf experiences. Areas to explore will be: junior golf initiatives overseen by the supporting organizations of the World Golf Foundation, including programs like The First Tee, LPGA/USGA Girls Golf, PGA Junior Leagues and Drive, Chip & Putt; integration of the PGA TOUR and LPGA brands into Topgolf national competitions and promoting through PGA TOUR and LPGA platforms; and golf instruction.
• Exploring opportunities for PGA TOUR and LPGA-related experiences on the World Golf Tour (WGT) digital game: Earlier this year, Topgolf acquired sports gaming company WGT, a web and mobile golf game with more than 14 million players worldwide. Recognizing WGT’s position in the virtual game space with long-standing partners such as the USGA and their jointly marketed Virtual U.S. Open, the PGA TOUR and LPGA will explore mutually beneficial opportunities with the WGT game.

PHOTO from TopGolf Alexandria, 6625 S. Van Dorn St. in Fairfax County's Kingstowne area.