Lifestyle Eyewear Brand To Open Reston Town Center Store

Oct. 7: This story was updated with a new opening date.

RESTON, VA — On Saturday, Oct. 18, Warby Parker will be opening its latest Virginia store at Reston Town Center, making it easier for shoppers in the DMV to access all of the retailer's lifestyle eyewear.

The new Reston Town Center store will feature Warby Parker’s full optical and sunglass assortment— including the brand’s latest Fall 2025 + Strato Series, third-party contact lenses, accessories, and in-store eye exams. It will also carry Warby Parker's Kids collection, which is designed for children from ages 4-8.

On opening day, customers visiting Warby Parker's new store at 11936 Market St. will receive a complimentary tote bag with purchase, while supplies last.

Ways to Save at Warby Parker: Just in time for early holiday shopping, with Warby Parker’s Add a Pair and Save promotion, customers will receive 15 percent off when they buy two or more pairs of prescription eyeglasses or sunglasses — no promo code required.

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