National Grocery Chain Announces Opening Date For Reston Store

RESTON, VA — Whole Foods Market will open a 46,711-square-foot store in Reston Town Center at 1861 Fountain Drive next month.

The new Whole Foods Market is a relocation of the existing store at 11660 Plaza American Drive, which has served the Reston community since 1996.

When the new store opens its doors at 8 a.m. on Aug. 6, customers will receive free coffee and bites from Cafe Kreyol and bites from Whisked by Jenna. In addition, the first 300 customers in line will receive a custom tote bag, with a Secret Saver coupon featuring offers up to $100 off.

To celebrate the opening, Whole Foods Market's Nourishing Our Neighborhoods Program will donate food to Northern Virginia Food Rescue, which recently received a van as part of the initiative. Whole Foods Market is also donating to area organizations Cornerstones and Anna Sudha Community Kitchens.

Store hours for the new Whole Foods Market at Reston Town Center are 8 a.m. to 9 a.m. daily.

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According to Whole Foods, the relocated store will include these features:

• An array of certified organic, conventional and Sourced for Good produce, plus offerings from more than nine local farms, including peppers and eggplants from Superfood, tomatoes, cucumbers and zucchini from Lancaster Farms and assorted vegetables from Color Orchids.
• Specialty department dedicated to celebrating cheesemakers and artisan producers. Local items include Firehook Baked Crackers, La Pasta Company and Gotham Greens. The cheese counter is overseen by trained cheesemongers who can offer recommendations for any occasion.
• Curated grocery section filled with exclusive brand favorites and local products including date sweetened chocolate from Bon Appesweet, sourdough grilled cheese from A Friendly Bread and ice cream sandwiches from Nightingale Ice Cream.
• Full-service seafood counter featuring only sustainable wild-caught or Responsibly Farmed seafood and a large selection of ready-to-cook seafood. Local seafood options include smoked salmon from Ivy City Smokehouse, crabmeat from JM Clayton, crab products from Jimmy’s Famous Seafood including dip, soups and macaroni and cheese, oysters from Sapidus Farms and finfish from Georges Seafood.
• Full-service meat counter with butchers available to cut steaks and poultry to order. Local options include dry-aged beef, sausage made in-house and grass-fed beef from Grayson Farms.
• Extensive selection of more than 220 craft beers and more than 530 wines. Local brands include The Veil, Aslin Brewing and Potter’s Cider. Full-service coffee bar brewing a variety of roasts and serving made-to-order seasonal and everyday tea and coffee beverages.
• Bakery department offering bread baked in house as well as everyday favorites, such as Whole Foods Market’s Berry Chantilly Cake and brown butter cookies. The department also carries a wide variety of special diet items, including vegan brownies, cakes and chocolate chip cookies, along with several gluten-free selections. Local offerings include cookies and pies from Whisked by Jenna, vegan cake slices from Sweet and Natural, baklava from Cedar’s and cheesecake from Hiatus.
• Whole Body department with a large assortment of wellness, beauty and lifestyle items. Local products include African black soap from Ayeya, assorted bath bombs from Sunrise Soap Company, deodorant from Stinkbug Naturals and Omega-3 DHA brain booster from Tiny Sprouts.

All food at Whole Foods Market must meet the company’s rigorous Quality Standards, which prohibit hydrogenated fats, high-fructose corn syrup and more than 300 flavors, colors, sweeteners and other ingredients commonly found in food. In addition, all beauty and body care products must meet the company’s body care standards, which ban more than 240 commonly used ingredients, including phthalates, parabens and microbeads.

Prime members who shop at Whole Foods Market have access to a number of benefits year-round, including deep discounts on select popular products each week and an additional 10% off hundreds of in-store sale items. Additionally, customers can pay in-store with their palm using Amazon One or with the Whole Foods Market or Amazon app. For more information on in-store benefits for Prime members and payment options, please visit https://www.wholefoodsmarket.com/amazon.

The Reston store will also feature Dash Cart, a smart shopping cart that makes grocery shopping faster and more convenient. The first 500 shoppers who use Dash Cart will receive a branded Dash Cart tote bag on opening day. Shoppers can scan items as they shop and skip the checkout line. Learn more at amazon.com/dashcart.

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