Business & Tech

Va. Brewer Releasing Lucky Charms-Esque Beer

Smartmouth Brewing, based in Norfolk, is producing a cereal-flavored beer that they call "magically ridiculous."

(Photo by Justin Sullivan/Getty Images)

NORFOLK, VA -- A Virginia brewer is making a new beer that is sure to raise some eyebrows: it's flavored like sugary Saturday cereals like Lucky Charms.

Smartmouth Brewing, located in Norfolk, will introduce its Saturday Morning Marshmallow IPA on March 2 at an event.

The beer is a 6.6 percent ABV IPA, "brewed with in-house toasted marshmallows and bulk dehydrated-marshmallow bits," the company said in a Facebook post.

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"Remember how you used to sort through bowls of your favorite breakfast cereal to separate the marshmallows from the cereal?" the post adds. "Whether you ate them first or saved them for last, we've got you covered with our latest beer."

Smartmouth described the taste as "sweet and citrus, with orange and pear aromas" that has a "slight cereal taste."

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"The result is magically ridiculous," they added.

It is a limited release beer that will be available only at a tasting room at the Norfolk event, and will be distributed throughout Virginia to limited restaurants and bars.

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