These Are The Top Employers In WI In Forbes Ranking

The best employer in Wisconsin is Texas-based Kimberly-Clark, according to a new Forbes ranking released Thursday.

Forbes’ 2025 ranking of America’s Best Employers By State is based on surveys of more 169,000 employees who work for a company of at least 500 within the United States.

They were asked on a scale of zero to 10 how likely they were to recommend their current employer, and also evaluate their workplace on such things as wages, parity, work culture, and paths to professional advancement, and whether their employer takes action on serious issues, such as sexual harassment.

The survey, conducted by market research firm Statista, also asked respondents to evaluate other recent employers and organizations they knew through their industry or through family and friends who work there.

The top 60 companies in Wisconsin are:

1. Kimberly-Clark — Packaged Goods — Irving, Texas — Founded 1872
2. ALDI — Retail and Wholesale — Batavia, Illinois — Founded 1976
3. Bank of America — Banking and Financial Services — Charlotte, North Carolina — Founded 1904
4. 4imprint — Business Services & Supplies — Oshkosh, Wisconsin — Founded 1994
5. Kwik Trip/Kwik Star — Retail and Wholesale — La Crosse, Wisconsin — Founded 1965
6. Green Bay Packaging — Engineering, Manufacturing — Green Bay, Wisconsin — Founded 1933
7. Culver Franchising System — Restaurants — Prairie du Sac, Wisconsin — Founded 1984
8. Bergstrom Automotive Group — Automotive (Automotive and Suppliers) — Neenah, Wisconsin — Founded 1982
9. Harley-Davidson — Automotive (Automotive and Suppliers) — Milwaukee, Wisconsin — Founded 1903
10. Advocate Health — Healthcare & Social Services — Milwaukee, Wisconsin — Founded 2018
11. Festival Foods — Retail and Wholesale — De Pere, Wisconsin — Founded 1955
12. Fidelity National Information (FIS) — IT Software & Services — Jacksonville, Florida — Founded 2006
13. FedEx — Transportation and Logistics — Memphis, Tennessee — Founded 1971
14. Mayo Clinic — Healthcare & Social Services — Rochester, Minnesota — Founded 1889
15. Children’s Wisconsin — Healthcare & Social Services — Milwaukee, Wisconsin — Founded 1894
16. Amazon — Retail and Wholesale — Seattle, Washington — Founded 1994
17. Baird — Banking and Financial Services — Milwaukee, Wisconsin — Founded 1919
18. Medical College of Wisconsin — Education — Milwaukee, Wisconsin — Founded 1893
19. Sheboygan Area School District — Education — Sheboygan, Wisconsin — Founded 1840
20. University of Wisconsin, Madison — Education — Madison, Wisconsin — Founded 1848
21. University of Wisconsin Hospitals and Clinics Authority — Healthcare & Social Services — Madison, Wisconsin — Founded 1924
22. UnitedHealth Group — Insurance — Minnetonka, Minnesota — Founded 1977
23. Emplify Health — Healthcare & Social Services — Green Bay, Wisconsin — Founded 2024
24. Generac Power Systems — Semiconductors, Electronics, Electrical Engineering — Waukesha, Wisconsin — Founded 1959
25. Sentry Insurance — Insurance — Stevens Point, Wisconsin — Founded 1904
26. Lands' End — Clothing, Shoes, Sports Equipment — Dodgeville, Wisconsin — Founded 1963
27. Milwaukee Area Technical College — Education — Milwaukee, Wisconsin — Founded 1912
28. WPS Health Solutions — Insurance — Madison, Wisconsin — Founded 1946
29. United Parcel Service — Transportation and Logistics — Atlanta, Georgia — Founded 1907
30. West Bend Mutual Insurance — Insurance — West Bend, Wisconsin — Founded 1894
31. Prevea Health — Healthcare & Social Services — Green Bay, Wisconsin — Founded 1996
32. Froedtert ThedaCare Health — Healthcare & Social Services — Appleton, Wisconsin — Founded 1987
33. Epic — IT Software & Services — Verona, Wisconsin — Founded 1979
34. Northwestern Mutual — Insurance — Milwaukee, Wisconsin — Founded 1857
35. Brunswick — Engineering, Manufacturing — Lake Forest, Illinois — Founded 1845
36. Acuity Insurance — Insurance — Sheboygan, Wisconsin — Founded 1925
37. Georgia-Pacific — Packaged Goods — Atlanta, Georgia — Founded 1927
38. Schneider National — Transportation and Logistics — Green Bay, Wisconsin — Founded 1935
39. Kohler — Engineering, Manufacturing — Kohler, Wisconsin — Founded 1873
40. Snap-on — Semiconductors, Electronics, Electrical Engineering — Kenosha, Wisconsin — Founded 1920
41. SC Johnson — Packaged Goods — Racine, Wisconsin — Founded 1886
42. Schreiber Foods — Food, Soft Beverages, Alcohol & Tobacco — Green Bay, Wisconsin — Founded 1945
43. Amcor — Engineering, Manufacturing — Neenah, Wisconsin — Founded 1986
44. U.S. Bank — Banking and Financial Services — Minneapolis, Minnesota — Founded 1863
45. Hy-Vee — Retail and Wholesale — West Des Moines, Iowa — Founded 1930
46. Carter's — Clothing, Shoes, Sports Equipment — Braselton, Georgia — Founded 1865
47. Caravel Autism Health — Healthcare & Social Services — Green Bay, Wisconsin — Founded 2009
48. Humana — Insurance — Louisville, Kentucky — Founded 1961
49. American Family Insurance — Insurance — Madison, Wisconsin — Founded 1927
50. Milwaukee Tool — Semiconductors, Electronics, Electrical Engineering — Brookfield, Wisconsin — Founded 1924
51. Target — Retail and Wholesale — Minneapolis, Minnesota — Founded 1902
52. Uline — Packaged Goods — Pleasant Prairie, Wisconsin — Founded 1980
53. State of Wisconsin — Government Services — Madison, Wisconsin — Founded 1848
54. Spectrum — Telecommunications Services, Cable Supplier — Stamford, Connecticut — Founded 1993
55. BMO — Banking and Financial Services — Chicago, Illinois — Founded 1882
56. Greenheck Group — Engineering, Manufacturing — Schofield, Wisconsin — Founded 1947
57. Grainger — Retail and Wholesale — Lake Forest, Illinois — Founded 1927
58. Kohl's — Retail and Wholesale — Menomonee Falls, Wisconsin — Founded 1962
59. Rockwell Automation — Semiconductors, Electronics, Electrical Engineering — Milwaukee, Wisconsin — Founded 1903
60. Woodman’s Markets — Retail and Wholesale — Janesville, Wisconsin — Founded 1919

The rankings are based on four years of survey data. Greater weight was given to the more recent data and to the responses from current employees within the state, Forbes said. Companies that received the highest scores in each state made Forbes’ final lists.

As in other years, companies in the health care, social services and education industries dominated the list. But employers from other industries were also prominent in multiple states, including retail giant Amazon (ranked in 33 states), transportation and logistics provider United Parcel Service (ranked in 25 states) and Bank of America (ranked in 25 states), according to Forbes.

Related: Forbes Names 20 Colleges ‘New Ivies,’ Notes Employers Prefer Them