Neighbor News
Graze Craze Expands to Alabama with Opening of First Store in Mobile
Innovative concept offers a new approach to the popular graze-style way of eating
Alabamans can now enjoy the ease, convenience and quality of Graze Craze®, a popular charcuterie concept that just opened its first Alabama location in Mobile. The new specialty store is located at 2104 Airport Blvd. in Midtown Mobile, providing artfully arranged sweet and savory grazing boards, boxes and more in its 1,750-square-foot space.
At Graze Craze, trained experts called Grazologists™ skillfully design charcuterie arrangements using an assortment of fine ingredients, like premium meats and cheeses, fresh fruits and vegetables, artisanal sweets, nuts and more, all accompanied by house-made sauces, dips and jams. Graze Craze offers something for every lifestyle, dietary preference or palate, and each grazing board is available in a variety of size options to cater to any occasion, big or small.
Franchise owner Christopher Dyess is proud to bring the first Graze Craze to the state and plans to use his over 20 years of restaurant industry and sales experience to expand the brand’s presence throughout the Mobile Bay-area.
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“My wife and I have always loved charcuterie, and my skillset aligned perfectly with the Graze Craze model, so it made sense for us to dive into this innovative grazing business,” said Dyess. “We’re passionate about everything we serve and so thrilled to have the opportunity to be a resource to elevate this wonderful community’s celebrations.”
Graze Craze charcuterie arrangements incorporate a variety of flavors. The Vegegrazian is impeccably designed with a medley of fresh fruits and vegetables for anyone embracing a plant-based lifestyle. Those with an undeniable sweet tooth can enjoy the Sweet & Grazey, which is hand-crafted using an abundance of delectable desserts like chocolates and baked goods paired with sweet dips to accent the irresistible flavors.
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New to the Graze Craze menu is the Brunch Board, an innovative gourmet twist on any morning routine. Packed with breakfast meats, fresh fruits, eggs, pastries and more, this board is the perfect bagel-and-donut brunch alternative. Grazers can also tackle watch-party cravings with a seasonal Game Day Board featuring a feast of crowd-pleasing ingredients, like peppered salami, Italian prosciutto, goat cheese, cranberry walnut bread, raspberry jam and chocolate bark, to name a few.
The concept’s artisan-inspired charcuterie offerings are available in different size options, from Char-Cutie-Cups and Picnic Boxes for nibbling to sharing-size boards with enough fresh food to feed a large party. The food displays are ideal for elevating work meetings, family gatherings, lavish events and more, while they also make for memorable gifts that impress.
“Christopher’s leadership experience and entrepreneurial spirit will lead him to excel as a Graze Craze franchise owner,” said Cory Hibbard, president of Graze Craze. “We’re thrilled to expand the brand into Alabama and look forward to supporting Christopher in his endeavor.”
Graze Craze Mobile is open for pick-up, catering and free local delivery Monday through Saturday from 8 a.m. – 6 p.m. For more information, call 215-408-9551.
About Graze Craze
Graze Craze® is the leading franchise within the grazing style food category, offering an alternative experience to traditional dining options and catering for every occasion. At Graze Craze, in-store Grazologists™ curate hand-crafted, impeccably designed, sweet and savory charcuterie boards and picnic boxes made with the highest quality ingredients and arranged with perfection. Graze Craze is among the Starpoint Brands™ constellation of trusted companies representing the very best in their industries. For more information about Graze Craze Mobile, go to 2104 Airport Blvd. Mobile, AL 36606; visit https://www.grazecraze.com/mobile-al-west; or call 215-408-9551. For more information about Graze Craze’s locations, menu and commercial accounts, visit www.grazecraze.com. For information on franchising opportunities, visit www.grazecrazefranchise.com.
About Big Flavor Brands
Big Flavor Brands™ specializes in franchises dedicated to creative eating, offering a zesty menu of fast-growing, award-winning food brands with a proven track record of success. Redefining fast-casual restaurants by offering authentic third-generation recipes at The Great Greek Mediterranean Grill®, innovating the specialty concept, with charcuterie board caterer Graze Craze®, and transforming Italian take out to fast-fresh Italian from Cannoli Kitchen Pizza®, Big Flavor Brands dominate their niches with quality, value, and tasty fare for every occasion. Big Flavor Brands represents the food division of Starpoint Brands which is comprised of a family of trusted companies exemplifying the very best in their industries.