Swiss Watch & Jewlery Co. Closes, Lash Shop Opens In Brookline

BROOKLINE, MA — Since 1965 the little shop on Beacon street between Westbourne Terrace and Washington Street that looked like it should be in a ski village rather than Washington Square, was filled with watches and jewelry.

But This week a new business opened shop, and while it doesn't include jewelry, it could still transport you to a Europe. Lush Lashes US opened Tuesday.

The shop specializes in sugaring body hair removal (a version of waxing), keratin and lash lifting and tinting and eyelash extensions.

Oxana Vladi, who runs the place, moved to the Brookline space from Newton.

The luxury beauty salon joins a bevy other similar options popping up around town, including LashExpert Studio on Beacon Street in Coolidge Corner, MaxiLash Boutique on Babcock Street.

Community builder Barbara Soifer owned and ran the Little Swiss House jewelry shop on Beacon Street for years there, before she passed away in 2009. Shortly after, it came under new management and became Swiss Watch & Jewelry Co. For years, online reviews were poor and hours were irregular. A passerby might not be able to tell if it was actually still open or not. A final review on Google was written three months ago.

According to the Brookline Preservation Commission the one-story open cross-gable addition to the front of the row houses, was built in 1965. Boston architect Louise Bauman Eyster designed it for Emanuel Soifer, then owner of the Little Swiss Watch Company. Eyster was a member of the Boston Society of Architects and a graduate of MIT’s architecture program. He also designed the Minot Light Inn in Scituate and St. John’s Church and Rectory in Holbrook. According to the 1965 Special Permit report, the addition was designed to invoke “Swiss Chalet” architecture for the Swiss watch store.

For more than five decades someone with connections to the Swiss Watch and Jewelry Company worked out of the space.

Patch reporter Jenna Fisher can be reached at Jenna.Fisher@patch.com or by calling 617-942-0474. Follow her on Twitter and Instagram (@ReporterJenna).