Rowan University Opens New Dance Studio, Launches New Program

Rowan University is opening a new dance studio on campus, while at the same time launching a program to help students learn how to run their own dance studio, the university announced.

A new hybrid certificate program in Dance Studio Management is welcoming its first students this summer. The program is designed to teach skills related to managing all aspects of the business in three-week sessions across three advancing levels, according to the university.

Kim O’Connor Sparks, a 1993 Rowan graduate with a B.A. in Theatre (and a master’s degree in Social Work from Temple University), serves as Affiliate Instructor for the program and has been running her own dance studio for 20 years.

Sparks said that she and Melanie Stewart, Dance faculty member and Associate Dean of the College of Performing Arts, have been considering launching the program for a long time.

“We’ve always talked about the need for this kind of program,” Sparks said, adding that this puts Rowan in a unique position. “There aren’t many programs around the country at universities.”

The first level of the program launches in the summer and fall. A series of three online modules address concepts of studio ownership, growing the business, and production, teams, touring and travel, and community service.

There are also weekly Zoom meetings with Sparks and regular email check-ins.

The program can also benefit an established studio owner looking to improve their skills and develop a support network, or anyone interested in learning the ins-and-outs of running a similar type of small business.

Sparks said that what is being taught can be applied to much more than dance. This skillset applies just as much to commercial studios that offer gymnastics, music/voice/acting, yoga, cheerleading, or even karate, she said.

“You’ll get an overview of what your job will be as an owner,” Sparks said, adding the program can help answer the question of ‘how can I make a living doing what I love doing?’

Another benefit is the connections students can make with those who have similar goals in similar fields.

“This allows you to build a community,” Sparks said. “Support is always important for success.”

A second and third level will be added next year. Each level will have its own distinct certificate upon completion. Stewart is excited to offer something that is part of what she calls the “education of the future” in the field of Dance.

“We care about our students, and we want to help them manage their dreams,” Stewart said.

The next Level 1 session runs Aug. 2-20, with fall sessions from Sept. 13 through Oct. 1 and Nov. 1-19. For more details and a link to the registration process, visit go.rowan.edu/dancestudiomanagement.