'Paradox Museum' To Open In American Dream Mall

EAST RUTHERFORD, NJ — You never know what you might see at American Dream. But mallgoers may need to look twice at the mall's upcoming addition.

American Dream will open a Paradox Museum, the mall announced. The 11,000-square-foot museum is set to open in late 2022, according to American Dream.

The museum will feature "mind-twisting, eye-tricking experiences" through more than 70 paradox-based exhibits for all ages, the mall's announcement says.

“We offer an experience that will open up new perspectives and touch the hearts and minds of those who wish to truly challenge their senses,” said Paradox Museums CEO Harris Douros. “With the scope of a venue like American Dream, we have a unique opportunity here to engage guests through interactive exhibits and moments of thrilling discovery.”

Paradox Museum is set to become American Dream's latest attraction. The mall already features the DreamWorks Water Park, Nickelodeon Universe Theme Park, Dream Wheel, LEGOLAND Discovery Center, SEA LIFE Aquarium and TiLT - A Tracy Lee Stum Museum.