Times Square Gets a Scoop of Serendipity 3 In August: Report

UPPER EAST SIDE, NY – Iconic ice cream parlor Serendipity 3 will open a new location in Times Square on August 20th, according to a report in Crain’s.

The new location will open in the ground floor of the OYO Hotel at 157 West 47th Street, in a large space featuring “glass mosaics to emulate the Upper East Side's vintage Tiffany lamps.”

The original location, which three friends opened 70 years ago in 1954, is an Upper East Side institution, and has been featured in many films and television shows, including the 2001 movie Serendipity – starring Kate Beckinsale and John Cusack – which was named after the restaurant.

As of 2020, it has counted none other than Selena Gomez – who created a fairly milquetoast flavor, “Cookies & Cream Remix” – as one of its owners.

Back in 2007, Serendipity 3 infamously served a $25,000 dessert, the “Frrrozen Haute Chocolate.” It remains the world’s most expensive dessert.

A standard “Frrrozen Hot Chocolate” will set you back about $20. An “Outrageous Banana Split?” Closer to $30.

Although First Lady Jacqueline Kennedy Onassis tried – and failed – to obtain the recipe for Serendipity 3’s famous Frrrozen Hot Chocolate, Oprah was ultimately successful.