Pittsburgh's Kraft Heinz Unveils Ketchup Smoothie

PITTSBURGH, PA — A good or gross idea?

Pittsburgh-based Kraft Heinz has teamed with Smoothie King, the world's largest smoothie brand, to introduce the Heinz Tomato Ketchup Smoothie. It blends real fruits with Heinz Simply Tomato Ketchup.

The smoothie combines sweet Acai sorbet, apple juice, strawberries and raspberries with Heinz Simply Ketchup.

“The idea of a ketchup smoothie is provocative, and our top priority was landing a delicious tasting fruit smoothie with distinct yet well-balanced ketchup notes," Angie Madigan, Kraft Heinz vice president of elevation marketing, said in a statement. "The experts at Smoothie King helped make this dream a reality, and we’re absolutely thrilled with the final smoothie we created together. "

The Heinz Tomato Ketchup Smoothie is now available for $5.70 at select Smoothie King locations nationwide, while supplies last.