Steelers Financial Worth Significantly Spikes: Forbes

PITTSBURGH, PA — The value of the Pittsburgh Steelers increased 15 percent according to annual NFL team value estimates compiled by Forbes and released Thursday.

The Steelers are valued at $5.3 billion, according to Forbes. That ranks them 17th, among NFL teams, up from 18th last year.

The Steelers have a higher value than their three AFC North division rivals. The Cleveland Browns are ranked 19th at $5.1 billion, the Baltimore Ravens are 22nd at $5 billion and the Cincinnati Bengals are 32nd - dead last - at $4.1 billion.

The Steelers principal owners are Art Rooney II and the Daniel Rooney Trust. Dan Rooney, Art Rooney II's father, died in 2017. The Rooney family has owned the franchise since 1933, when it was purchased for $2,500.

That's considerably less than the $595 million in revenue and the $129 million in operating income the team generated in 2023, according to Forbes. The team had $284 million in player expenses and $88 million in gate receipts.

The top 10 NFL team valuations, according to Forbes:

1. Dallas Cowboys, $10.1 billion.

2. Los Angeles Rams, $7.6 billion.

3. New England Patriots, $7.4 billion.

4. New York Giants, $7.3 billion.

5. New York Jets, $6.9 billion.

6. San Francisco 49ers, $6.8 billion.

7. Las Vegas Raiders, $6.7 billion.

8. Philadelphia Eagles, $6.6 billion.

9. Chicago Bears, $6.4 billion.

10. Washington Commanders, $6.3 billion.