Business & Tech

Taylor Swift Fiance Travis Kelce, Pittsburgh Company Announce Partnership

Travis Kelce, recently engaged to pop superstar Taylor Swift, is getting involved with a Pittsburgh-based business.

Kansas City Chiefs tight end Travis Kelce and Taylor Swift kiss after an AFC Championship NFL football game between the Kansas City Chiefs and the Baltimore Ravens, Sunday, Jan. 28, 2024, in Baltimore. The Kansas City Chiefs won 17-10.
Kansas City Chiefs tight end Travis Kelce and Taylor Swift kiss after an AFC Championship NFL football game between the Kansas City Chiefs and the Baltimore Ravens, Sunday, Jan. 28, 2024, in Baltimore. The Kansas City Chiefs won 17-10. ( (AP Photo/Julio Cortez))

PITTSBURGH, PA — American Eagle Outfitters, Inc. announced the American Eagle brand’s launch of AE x Tru Kolors by Travis Kelce, a limited-edition product collaboration with Tru Kolors—Kelce’s sportswear and lifestyle brand.

According to a news release, AE x Tru Kolors by Travis Kelce merges one of the most recognizable faces in football and entertainment with American Eagle.

“I’ve had to keep my excitement about this collab under wraps for nearly a year," Kelce said.

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"It was an awesome opportunity to team up with an established brand where both sides were excited to truly collaborate on every decision in the design and creative process that brought the 'AE x TK' collection to life."

Launching in two drops between now and Sept. 24, the collection features more than 90 pieces priced between $14.95 and $179.95. The merchandise includes:

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  • Heavyweight, vintage-inspired tees
  • Reimagined varsity jackets, cricket sweaters, rugby polos and utility cargos
  • Soft chenille pieces and cashmere sets
  • Bespoke Graphics reflective of the world of AE x Tru Kolors by Travis Kelce

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