City Of Fort Worth: North Texans Can Help Rebrand Fort Worth To Dallas Bicycle Trail

Press release from City of Fort Worth:

March 08, 2022

The North Central Texas Council of Governments is looking to name and brand the 60-plus-mile bicycle-pedestrian trail connecting Fort Worth and Dallas, and residents are asked to help.

A project is underway to create a new name, brand, wayfinding system and other recommendations for the trail, currently called the Fort Worth to Dallas Regional Trail. More than 50 miles of the trail are open, spanning Fort Worth, Arlington, Grand Prairie, Irving and Dallas.

The ribbon cutting to open the trails is targeted for 2024. The trail is envisioned as a regional, state and national attraction for recreation, tourism and large events.

NCTCOG is collaborating with stakeholders from the five cities and groups such as tourism bureaus, sports event organizations, bike groups, river and natural environmental advocacy groups and cultural groups seeking a new name for this trail while maintaining the identity of individual segments.

Additional public engagement is being solicited through virtual open houses. The project’s second virtual open house will be held this spring and will allow participants to review draft concepts for trail names and branding, rank them and provide feedback. By the fall, this effort is expected to be complete, resulting in a new name, logo and branding materials, as well as a wayfinding signage package; and other recommendations.

Learn more about the Fort Worth to Dallas Regional Trail and the branding project. 

Photo: Regionwide efforts will create a unified brand and signage for the connected trails that make up the Fort Worth to Dallas Regional Trail.

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This press release was produced by City of Fort Worth. The views expressed here are the author’s own.