$3 Movies All Day Saturday In Milwaukee For National Cinema Day

MILWAUKEE, WI — A trip to the theaters in the Milwaukee area on Saturday will cost only a fraction of what it usually does at theaters participating in "National Cinema Day."

The special day comes in effort to lure movie lovers back to the cinema to see a film and revive flattened box office sales. As many as 3,000 participating theaters nationwide, including several Marcus theaters and other chains, will knock down ticket prices to as low as $3 as part of the effort, an initiative of the National Association of Theatre Owners’ nonprofit Cinema Foundation.

Participating theaters in the Milwaukee area include:

• Marcus Theaters:
  • Bistroplex at Southridge in Greendale.
  • Majestic Cinema of Brookfield.
  • Menomonee Falls Cinema.
  • Movie Tavern Brookfield Square.
  • North Shore Cinema in Mequon.
  • Renaissance Cinema in Sturtevant.
  • Ridge Cinema in New Berlin.
  • Showtime Cinema in Franklin.
  • South Shore Cinema in Oak Creek.
  • Southgate Cinema in Milwaukee.
  • Find all participating Marcus theaters here.
• Other theaters participating around Milwaukee:
  • Oriental Theatre in Milwaukee.
  • Avalon Theatre in Milwaukee.
  • Rosebud Cinema in Wauwatosa.
  • AMC Mayfair Mall.

Participating theaters are offering the $3 tickets for every showing on Saturday, and in all formats. To find all participating theaters visit nationalcinemaday.org.

Movie theaters nationwide were shuttered for months during the COVID-19 pandemic, but came back this summer to see box office activity return to near normal activity with releases such as “Top Gun: Maverick,” “Minions: Rise of Gru,” “Doctor Strange in the Multiverse of Madness" and “Jurassic World Dominion.”

Movie ticket sales are about 20 percent less than in pre-pandemic 2019, but there have been about 30 percent fewer releases this year, The Associated Press reported.

“After this summer’s record-breaking return to cinemas, we wanted to do something to celebrate moviegoing,” Cinema Foundation president Jackie Brenneman said in a statement. “We’re doing it by offering a ‘thank you’ to the moviegoers that made this summer happen, and by offering an extra enticement for those who haven’t made it back yet.”

Before the movie begins, theatergoers will see a reel of upcoming releases from A24, Amazon Studios, Disney, Focus Features, Lionsgate, Neon, Paramount, Sony Pictures Classics, Sony, United Artists Releasing, Universal and Warner Bros.

National Cinema Day could become an annual event. Other countries have experimented with cheap movie tickets to lure people to their local movie houses, but this is the first time such an endeavor has been attempted in the United States, according to the AP.