Product Tested In Milwaukee, Racine Counties Goes To Market

MILWAUKEE, WI—Chipotle Mexican Grill's Cilantro-Lime Cauliflower Rice was tested in restaurants in Denver and across Wisconsin earlier this year as part of Chipotle’s stage-gate process, and it's now been rolled out across the nation.

The stage-gate process allows the brand to listen, test and learn from customer feedback, and iterate before deciding on a national launch strategy.

The product was tested at eight locations in Milwaukee and Racine Counties.

Those sites included:

• 600 East Ogden Avenue, Milwaukee, WI 53202
• 3232 South 27th Street, Milwaukee, WI 53215
• 5794 S. 108th Street Hales, Corners, WI 53130
• 5720 Washington Avenue, Mt. Pleasant, WI 53406
• 3705 North 124th Street, Suite 200, Brookfield, WI 53005
• 2711A North Mayfair Rd, Wauwatosa, WI 53226
• W176 N9360 Rivercrest Drive, Menomonee Falls, WI 53051
• 9370 B 76th Street, Pleasant Prairie, WI 53158

Cilantro-Lime Cauliflower Rice is available at U.S. and Canadian restaurants for a limited time. Chipotle’s latest plant-based option is made with freshly grilled, riced cauliflower, finished with hand-chopped cilantro, lime, and salt, and prepared fresh in-restaurant every day.

“Chipotle fans have been craving more plant-powered, better-for-you options that align with the latest health trends and emphasize the benefits of real food,” said Chris Brandt, Chief Marketing Officer. “That’s why we are thrilled to offer Cauliflower Rice nationally and help our fans achieve their diet or lifestyle goals.”