San Diego County Executive Home Care Franchisees Join Marketing Forces

It’s rare when franchisees find out that they have the same values and principals and decide to share their business strategy to increase their ability to serve a wider group of people. In this case, the combined territories of the three Executive Home Care (EHC) franchisees will offer care for seniors and adults with special needs from downtown San Diego, to the North County coastal communities and beach cities to inland North County to the East County cities to the backcountry. Combined, this effort will reach upwards of 2 million households. The three franchisees are Gil Flores, a Firefighter Paramedic who was looking for a new way to use his clinical expertise, Swiss-born Michael Nef who wanted to use his years as a corporate executive for a business more suited to family life, and Jack McCarty, who wants to tap into his vast experience in the senior living sector as an owner. All three choosing a service model versus the traditional brick-and-mortar senior housing.

“I had reached a point in my life and career where I wanted to build something meaningful beyond just financial success,” said Flores. “My background as a firefighter and Navy veteran shaped my perspective on service, responsibility, and teamwork. I want people to know that this isn’t just a business for me — it’s personal.” Flores’ territory covers Carlsbad, Oceanside, and Encinitas.

“Leaving corporate America and doing something with more purpose and honor were the driving factors,” said Michael Nef. “There is no greater purpose than helping seniors. My wife and I will be starting a family soon, so we knew this would be a good time to build something special, and I don’t want to be the corporate dad who misses soccer practice, and school meetings due to my job. Bottom-line helping seniors to be more independent so they can stay in their treasured home longer, is extremely valuable to many people, and we want them to feel comfortable making the decision.” Nef’s territory covers San Diego including La Jolla, Coronado, La Mesa, El Cajon, and Jamul.

“Having worked in senior living for more than 31 years, the only role that I haven’t truly experienced is that of owner,” said Jack McCarty. “I know firsthand the importance of providing the highest quality of care possible, and I believe that we can offer this level of care in-home verses asking a senior to move away from their memories. Because all of us are unique, a senior living solution shouldn’t be a one-size-fits-all approach. Many families wish to keep their loved ones at home, but they need our help, and we will provide it for them.” McCarty’s service area includes all of North County except for Carlsbad, Oceanside, and Encinitas.

Families who are interested in scheduling an in-home assessment can call 619/877-6626 or online at www.EHCSanDiegoCounty.com. A personal representative from your area will be able to guide you through the process. Executive Home Care has a mission to improve the lives of seniors, whether it be for those in our care or those who love them. Leading this mission are co-owners Gil Flores, Jack McCarty, and Michael Nef who each bring a unique perspective to EHC. To find out more about EHCs “Quality of Care Pledge” and how to arrange an in-home assessment, call 619/877-6626 or visit www.EHCSanDiegoCounty.com.