Ice Cream For Breakfast: Help Jeni's In DC Set A World Record

WASHINGTON, DC — Jeni's Splendid Ice Creams locations in D.C. and around the country need your help to set a world record — and all you have to do is eat ice cream.

To be included in the count, all you have to do is post a picture of you eating ice cream between 9 a.m. and noon Saturday with the hashtag "#IceCreamIsBreakfast." Sales at Jeni's stores will not be counted toward the world record, and the ice cream does not have to be from Jeni's, a representative of the company said.

But if you do want a scoop from Jeni's, the locations in D.C. will open at 9 a.m.

Jeni's has celebrated "Eat Ice Cream for Breakfast Day" for six years now, a representative of the ice cream brand said. Every year, customers line up outside Jeni's stores across the country for an early morning scoop in their pajamas.

With their goals set high, the ice cream team has gone above and beyond this year. The world record attempt has become a youthful, almost cartoonish, celebration of ice cream, a representative of Jeni's said. Things are all turned around anyway, so why not have ice cream for breakfast?

People should enjoy ice cream, the representative said. Saturday's festivities should feel like being a kid again, planted in front of the TV watching cartoons and eating a massive plate of sugary breakfast.

Jeni's D.C. locations are:

• Jeni's 14th Street, 1925 14th Street NW
• Jeni's Barracks Row, 526 8th Street SE
• Jeni's At The Yards Park, 1300 4th Street SE

To set this scene, Jeni's released its annual breakfast-themed flavor, "Maple Soaked Pancakes." The limited-release flavor is flying off the shelves, a Jeni's representative said, but there will be plenty to accommodate Saturday's crowd. Last year's flavor, "Everything Bagel," was equally as popular, the company said, and some customers have taken to social media to ask for another appearance of the bagel flavor.

The brand also released an upbeat song called "Ice Cream for Breakfast," made by the Berlin-based duo who produced a Yo Gabba Gabba song with Biz Markie.