terra alma Creates Mixed-Use Assemblage, South End Norcross

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terra alma has been engaged by TileTech Renewal Co. to shepherd the redevelopment of the largest tract in historic downtown Norcross. Located at 127 S. Peachtree Street, the property is more than an acre and contains several buildings. Called the South End, it will be the newest gathering place in Norcross and will incorporate new construction with the preservation and adaptive re-use of existing buildings.

One of the remaining buildings was the first gas station in downtown Norcross and is almost 100 years old. The two other buildings have been onsite for more than 70 years and were used for manufacturing and warehousing. TileTech Renewal Co. and terra alma are focused on preserving, enhancing and activating the South End to create a unique destination. To do so, they have overcome numerous environmental, legal, design and structural challenges.

The owners purchased the property during COVID-19 pandemic, worked very hard to overcome a variety of challenges and are now actively under construction at South End Norcross.

“Our goal is to gather the right mix of local and regional tenants to create a very special place where people want to linger, slow down and make real life connections with neighbors in their community,” said Edie Weintraub, Founder and Chief Community Builder, terra alma. “We are working with several restaurants, retailers, breweries and distillers and expect to make additional announcements soon.”

“We envision visitors enjoying a craft cocktail at one place, dining at the next and ending the night playing darts or listening to live music at the South End Stage.

Several locally owned businesses already call South End Norcross home. The former Gas Station is now home to Rose & Hemp, a CBD store. Butter & Cream ice cream, based in Decatur, will open its third location at South End in September. Refuge Coffee Co. is putting final touches on its space and will open its fourth metro Atlanta location in September.

A portion of the former tile shop was removed to extend Skin Alley through South End Norcross providing more walkability and connectivity to downtown Norcross.

Weintraub says, “Look for the tile shop to become a restaurant or a wine bar. The Mayor, Craig Newton and City Council recently amended its zoning ordinance to accommodate the use.”

“I’m happy that city leadership was open minded and progressive enough to consider amending its code to welcome an establishment like this. We are excited and look forward to the grand opening,” said William Corbin, Economic Development Director, City of Norcross.

A food hall could soon be housed in the old engine building. This building has lots of historic nostalgia with its barrel shaped roof and colorful “love Norcross” mural on the front.

“We also have 4,500 square feet of new construction that is perfect for brewery or a distillery with high ceilings. A microbrewery or distillery will have enough space to have some of its production on site,” comments Weintraub. The split-level building will also feature a speakeasy in the basement space.

The main feature of the South End is The Yard, a central gathering space around which all the buildings are organized. A water tower, like the one that used to rise above downtown Norcross, will soon be installed and it and a stage will serve as focal points of The Yard. Families and friend can gather, relax, play, celebrate and enjoy comedy, movies, story time and live music on the stage starting in Fall 2023. Also, onsite today is a 1971 Airstream trailer which serves as an office. Soon it, and a 1962 Shasta trailer, will be converted to bars which will be located in a venue in the Yard.

“It has taken a long time to get to the starting line, but we are underway and excited about developing South End Norcross,” said Mason Zimmerman, a Principal of TileTech Renewal Co. “We own and develop properties in small towns across the Metro Atlanta area but this one is particularly significant. It’s rare to have the opportunity to complete a block in a historic area and to create a destination within an existing destination. We are excited about the South End Norcross and grateful for the opportunity.”

Restauranteurs or retailers interested in South End Norcross or similar spaces that encourage activation and community should reach out to Edie Weintraub at terra alma via phone at 404-436-1045 or by visiting www.terraalma.com.

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